VW To Become Voltswagen In US- Probably This Ain't No April Fool's Joke
Get link
Facebook
Twitter
Pinterest
Email
Other Apps
'Volkswagen of America' will be changing its name to 'Voltswagen of America' from April 2021. Yes, you read that right. Given the timing, the initial reaction to this news was that this was going to be an April Fool's joke by the carmaker to promote its EVs. But no, its not just a prank. The German auto giant is indeed changing its official brand name to 'Voltswagen of America' in the United States of America - a move that clearly emphasizes the carmaker's electric ambitions in the US market.
Volkswagen will be rebranding themselves as "Voltswagen of America" for the US market.
Speaking about the name change, Scott Keogh, president and CEO of Voltswagen of America, said,
"We might be changing out our K for a T, but what we aren't changing is this brand's commitment to making best-in-class vehicles for drivers and people everywhere. The idea of a 'people's car' is the very fabric of our being. We have said, from the beginning of our shift to an electric future, that we will build EVs for the millions, not just millionaires. This name change signifies a nod to our past as the peoples' car and our firm belief that our future is in being the peoples' electric car."
Currently, the ID.4 is the only electric vehicle that VW sells in America.
Volkswagen says that the new name symbolizes brand's momentum towards moving people from point-to-point with electric vehicles. It must be noted that Volkswagen's transformative journey and focus towards EVs in the US were catapulted after the Dieselgate scandal in 2015. Volkswagen's diesel engines were found to be emitting 40 times more NOx than was legally allowed in real-world driving. As such, the 'Voltswagen' name will be specific to the US, while the carmaker will continue to use its original name in other markets globally.
At first, it was also thought that this change is temporary or for a specific period of time, as rebrandings can be expensive. Every reference to the company has to change, whether it's online or any of the numerous documents that dealers use to sell a vehicle. Moreover, Volkswagen sells a lot of vehicles in the US that do not offer electrification in any form. In fact, the only Volkswagen EV currently on sale in the US is the ID.4. It may thus seem a little premature to rebrand as 'Voltswagen' when so many products aren't EVs.
The carmaker, however, has revealed a few more details about the name change. Volkswagen will have a distinct identity for both its electric and combustion-powered vehicles. The EVs will bear the Voltswagen badge, and the ICE models will continue wearing the existing VW name and emblem. The Voltswagen branding will roll out immediately in advertising, on its website, and on social media. The switch officially happens in May 2021.
GaadiWaadi - Hyundai Ioniq 6 is essentially a toned-down take on the Prophecy concept with unique styling elements; has a modern interior packed with new tech Following a set of teasers, Hyundai has unveiled the Ioniq 6 sedan for the global markets. The first sedan from the Ioniq electric vehicle range is also the first sedan to sit on the dedicated E-GMP electric skateboard architecture and it has several commonalities with the Prophecy concept showcased early last year. The Hyundai Ioniq 6 is essentially a toned-down take on the Prophecy concept with a unique styling but retains most of the clever design ethos. The zero-emission sedan evokes a retro design language while blending with modern elements like the Parametric Pixel lights. A portion of the front as well as the rear whale tail spoiler reminds us of the vintage Porsches. The swooping low-tailed design gives us Porsche vibes again while the front and rear bumpers are rather busy. The Hyundai logo is grafted just below th
Mahindra & Mahindra has expanded its XUV700 SUV lineup with a new entry-level 7-seater variant, the MX, priced at Rs 15 lakh. It’s about Rs 40,000 more expensive than the 5-seater version and Rs 3 lakh cheaper than the AX3 7-seater variant. The new Mahindra XUV700 MX 7-seater is being offered with a 2.2L diesel engine that delivers a peak power of 156 bhp. It comes with a 6-speed manual transmission. The MX 5-seater variant is also available with a 2.0L turbo petrol engine and a 6-speed manual transmission. Similar to its 5-seater counterpart, the new Mahindra XUV700 MX 7-seater is available in five color options: Midnight Black, Napoli Black, Everest White, Red Rage, and Dazzling Red. In terms of features, this entry-level 7-seater variant offers all the amenities available in its 5-seater counterpart, including pop-out door handles, roof rails, a rear spoiler, an 8-inch touchscreen infotainment system with Android Auto, four speakers, a 7-inch instrument cluster, USB-A and USB-C
Yamaha Motor India has introduced the new Aerox S variant with keyless ignition and a few more features. This new variant has been priced at Rs 1,50,000, thus making it Rs 3300 more expensive from the standard variant. It can be had in two colour schemes – Silver and Racing Blue. By simply pressing a button on the smart key, you can easily locate the scooter as it triggers flashing indicators and emits a distinctive sound. Instead of the conventional slot, the key knob conveniently adjusts to various positions, whether it’s powering on/off the scooter or opening the fuel cap. The new Yamaha Aerox S variant is equipped with an immobilizer feature, ensuring the vehicle automatically locks when the smart key is beyond its range. No other changes have been made to it. The scooter continues to come with the LED lighting, a charging socket, start-stop tech, Bluetooth connectivity and a digital instrument. It comes with the 14-inch front and rear wheels with a wide 140-section rear tyre. T
Comments
Post a Comment