Porsche Locks Hybrid Future for 911 in Strategy 2035
Porsche has made one thing crystal clear—there will be no fully electric 911. Instead, the iconic sports car will evolve with a performance-focused hybrid setup as part of the brand’s newly outlined Strategy 2035. Announced at the company’s annual general meeting on 23 June, the roadmap revolves around three key pillars: brand, product, and operations. While finer details are set to be revealed later this year, the direction is already firm. By ruling out an all-electric 911, Porsche has effectively drawn a line in the sand for its electrification journey—one that won’t be easy to undo. Financially, the German marque projects revenues between €35–36 billion for 2026, with an operating return on sales pegged at 5.5–7.5%. These figures factor in significant one-time costs and rising tariff pressures. A modest dividend proposal also reflects a cautious outlook compared to last year. On the product front, Porsche is streamlining its EV strategy. Select Taycan variants...