BMW Streamlines Model Names: "i" Dropped from Petrol Cars

For decades, BMW has adorned its gas-powered models with the iconic "i" at the end of their names, signifying fuel injection technology. However, in a strategic move, BMW is bidding farewell to the familiar letter.

2023 Bmw 760i Review Test Drive 45

Originally, the "i" denoted the transition from carbureted to fuel-injected engines, distinguishing models like the 325i and 540i. But with carburetors long gone and the "i" brand associated with BMW's electric vehicles, the company is redefining its nomenclature.

The decision was confirmed by a BMW executive to BMWBlog, revealing that the next-generation X3 will be designated as the M50, departing from the current M40i naming convention.

Bernd Köber, Senior Vice President BMW Brand and Product Management, Connected Company, explained that BMW aims to reserve the "i" for its electric vehicles. This strategic shift aims to avoid customer confusion in a lineup where an i5 could be fully electric while a 540i runs on gas.

Bmw 330i Badge

The lowercase "i" has been a heritage marker, but it's also a well-established property under BMW's electric sub-brand. The clarity in naming conventions is evident; an "i5" unmistakably denotes an electric 5 Series.

While the timing for the complete removal of the "i" from gas-powered models remains uncertain, enthusiasts may soon witness a shift from models like the "330i" to simply "330." This change marks the end of an era, as the "i" has become synonymous with BMW's gas-powered lineup.

As BMW pivots towards electrification, the removal of the "i" signifies a streamlined approach to model names, aligning them with the company's evolving vision for the future of mobility.

Source: BMWBlog via Motor1



from Indian Autos Blog https://ift.tt/XDNntjU
via IFTTT

Comments

Post a Comment

Popular posts from this blog

New Mahindra XUV700 MX 7-Seater – Price, Features Explained

Image
Mahindra & Mahindra has expanded its XUV700 SUV lineup with a new entry-level 7-seater variant, the MX, priced at Rs 15 lakh. It’s about Rs 40,000 more expensive than the 5-seater version and Rs 3 lakh cheaper than the AX3 7-seater variant. The new Mahindra XUV700 MX 7-seater is being offered with a 2.2L diesel engine that delivers a peak power of 156 bhp. It comes with a 6-speed manual transmission. The MX 5-seater variant is also available with a 2.0L turbo petrol engine and a 6-speed manual transmission. Similar to its 5-seater counterpart, the new Mahindra XUV700 MX 7-seater is available in five color options: Midnight Black, Napoli Black, Everest White, Red Rage, and Dazzling Red. In terms of features, this entry-level 7-seater variant offers all the amenities available in its 5-seater counterpart, including pop-out door handles, roof rails, a rear spoiler, an 8-inch touchscreen infotainment system with Android Auto, four speakers, a 7-inch instrument cluster, USB-A and USB-C
Read more

Hyundai Ioniq 6 Electric Sedan Unveiled With Porsche Like Design

Image
GaadiWaadi - Hyundai Ioniq 6 is essentially a toned-down take on the Prophecy concept with unique styling elements; has a modern interior packed with new tech Following a set of teasers, Hyundai has unveiled the Ioniq 6 sedan for the global markets. The first sedan from the Ioniq electric vehicle range is also the first sedan to sit on the dedicated E-GMP electric skateboard architecture and it has several commonalities with the Prophecy concept showcased early last year. The Hyundai Ioniq 6 is essentially a toned-down take on the Prophecy concept with a unique styling but retains most of the clever design ethos. The zero-emission sedan evokes a retro design language while blending with modern elements like the Parametric Pixel lights. A portion of the front as well as the rear whale tail spoiler reminds us of the vintage Porsches. The swooping low-tailed design gives us Porsche vibes again while the front and rear bumpers are rather busy. The Hyundai logo is grafted just below th
Read more

Yamaha Aerox S Priced at Rs 1.50 Lakh; Gets Smart Key

Image
Yamaha Motor India has introduced the new Aerox S variant with keyless ignition and a few more features. This new variant has been priced at Rs 1,50,000, thus making it Rs 3300 more expensive from the standard variant. It can be had in two colour schemes – Silver and Racing Blue. By simply pressing a button on the smart key, you can easily locate the scooter as it triggers flashing indicators and emits a distinctive sound. Instead of the conventional slot, the key knob conveniently adjusts to various positions, whether it’s powering on/off the scooter or opening the fuel cap. The new Yamaha Aerox S variant is equipped with an immobilizer feature, ensuring the vehicle automatically locks when the smart key is beyond its range. No other changes have been made to it. The scooter continues to come with the LED lighting, a charging socket, start-stop tech, Bluetooth connectivity and a digital instrument. It comes with the 14-inch front and rear wheels with a wide 140-section rear tyre. T
Read more